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North Little Rock, Arkansas (December 15, 2023) – The Arkansas Activities Association and SBLive Sports today announced the launch of AAA Connect, a content management solution that will dramatically improve the access to high school sports content throughout the state. This is the first centralized data management solution to be deployed specifically for Arkansas high school sports, allowing the AAA to provide a new level of services to member schools, as well as data and media partners throughout the state.

"AAA Connect powered by SBLive is revolutionizing how we share content across our state. It not only streamlines workflows for our administrators and coaches but also invites companies across the industry to join in and standardize data across the market," said AAA Executive Director, Lance Taylor. "We're excited to be a part of this advancement that we hope will shape the future of high school sports data management."

AAA Connect will streamline the high school sports content & data ecosystem – opening up the market to allow more companies than ever to provide or receive high school schedules, scores, rosters and more, while simplifying workflows for their users. AAA Connect seamlessly facilitates the transfer of data to and from software partners, eliminating the need for companies to integrate with multiple platforms like they do today. Redundancies are also eliminated for athletic administrators and coaches, who no longer have to input the same data across multiple incompatible software applications. With AAA Connect, all AAA approved software platforms will always have the most up-to-date and accurate content in near real-time.

"Connect embodies our mission at SBLive Sports to provide innovative solutions that elevate the high school sports experience," said Dan Beach, CEO of SBLive Sports. "We are honored to partner with the Arkansas Activities Association and deploy this next-generation technology platform that will unite the high school sports community through data."


AAA Connect empowers athletic administrators and coaches to choose their preferred data input method, simplifying data management and saving hundreds of hours per year that is wasted on redundant data entry today.


Each of the AAA-approved partners can elect to upgrade their products to send and receive data in near real-time with AAA Connect. The goal is to get to a point in which all data sharing partners inside the market can handle near real-time updates.


AAA Connect asks all partner platforms to comply with current technology standards, ensuring that data is shared efficiently and securely, which will optimize the experience for users while decreasing the amount of customer support needed within each organization providing or receiving it.


The Arkansas Activities Association now has the control to determine their own "sources of truth" for schedules, rosters, scores and more. And with AAA Connect Manager, association staff will have access to a secure administrative platform allowing them to view, edit and create shareable content themselves, including live scoring games if they choose.


The Arkansas Activities Association was originally founded in 1904 by seven high schools and colleges and was called the Arkansas State Athletic Association. In 1912 the high schools separated from the colleges and became the Arkansas Athletic Association. The first full-time executive secretary was hired in 1946 and a state office was established. Membership increased rapidly and the name and scope was changed in 1969 to include the supervision of all interscholastic activities and the organization became known as the Arkansas Activities Association.


SBLive Sports is a leading provider of high school sports coverage, data, and technology solutions. SBLive's mission is to enhance the high school sports experience for athletes, schools, and fans by delivering innovative technology-driven solutions.